Sending a campaign

A campaign sends one of your templates to the people you pick, once, at the time you choose. Go to Email › Campaigns and press New campaign.

1. Content

Choose a template. Each person gets it in their language when the template has it.

2. Audience

• Everyone who can be emailed, or one or more segments. Segments are saved filters from Users: by tag, by a property, by what people did.
• Leave out segments whose people shouldn't get it, even when they are in the audience.

The count shows who will actually receive it: people who are subscribed, at a confirmed address, and not bounced or suppressed. One email per address.

3. Send

• Send a test to yourself first.
• Send now, or at a set time.

What happens while it sends

• Checking the first 5% — campaigns to 500 people or more send the first 5%, then the rest about 10 minutes later if bounces and complaints look normal. If they don't, the campaign stops and the rest isn't sent.
• Warming up — a new sending domain has a daily limit. A larger campaign continues the next day.
• You can Pause, Resume or Stop a campaign while it is sending.

Reading the report

Open a sent campaign to see how many emails were delivered, opened, clicked, bounced, marked as spam and unsubscribed. Rates are of the emails delivered.

Under Recipients you can see exactly who:

• Filter by Delivered, Opened, Didn't open, Clicked, Unsubscribed, Bounced or Marked as spam.
• Search by email address.
• Export the list you are looking at as a CSV.

Limits

A campaign can go to as many people as your plan allows per campaign, and counts against your monthly emails. Both numbers are shown under the audience.